SWOT-Analysis

SWOT-Analysis

A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in your business.

Strenghts Strengths of the Swot-analysis

Characteristics of the business or project that give it an advantage over others. For instance:

High quality assortment

Extensive network

Ongoing product innovations

The presence of customers lists etc.

In our business plan you can find a list of Strengths where you can choose from or adjust.

Weaknesses Weaknesses of the Swot-analysis

Characteristics that place the business or project at a disadvantage relative to others. For instance:

Insufficient owner’s equity

No direct marketing experience

Downtime and slow systems and processes

In our business plan you can find a list of Weaknesses where you can choose from or adjust.

Opportunities Opportunities of the Swot-analysis

Elements that the project could exploit to its advantage. For instance:

Competition indecisive

Export possibility

In our business plan you can find a list of Opportunities where you can choose from or adjust.

Threats Threats of the Swot-analysis

Elements in the environment that could cause trouble for the business or project. For instance:

Delays at the supplier

Possible accession cash rich competitors

In our business plan you can find a list of Threats where you can choose from or adjust.

 

Remember:

SWOT analysis is just one method of categorization and has its own weaknesses. For example, it is not sound to compile lists rather than to think about actual important factors in achieving objectives. Clear prioritization is needed so that, for example, weak opportunities doesn’t balance strong threats.

It is prudent not to eliminate any candidate SWOT entry too quickly. The importance of individual SWOTs will be revealed by the value of the strategies they generate. A SWOT item that produces valuable strategies is important. A SWOT item that generates no strategies is not important

 

Watch the next short video for an explanation of the Swot-analysis